Flipboard is a social reading app which is no longer an iOS exclusivity since that the app began to be shipped on the droids devices. Furthermore the New York Times subscribers will be able to read all the paper’s content through the app, on any platform, starting from today. That’s a big deal for the Times, Flipboard and readers alike.
Previously Flipboard has only offered previews of magazine and newspaper articles, having to link readers out to official websites for full-on content. The Times is the first big publisher it’s managed to convince to give it full access to its “premium” content.
Similarly, it’s the first time the Times has ever given a third party organization full access to all its content. According to All Things D, the paper says it wants to emulate cable TV’s “TV Everywhere” strategy—so that subscribers can read the paper using any device or software they want.