According to ComScore figures for the period of November to December 2012, there were more requests on the Russian search engine Yandex than was on Bing, respectively 4.844 and 4.477 billion research. This represents 2.8% and 2.5% market share in the world.
Results slightly embarrassing for Microsoft and all its marketing power, especially as these figures aggregate the Redmond annexes search engine as Windows Live or MSN while Yandex is limited to … Yandex only. We states that it is a little known among us, the Russian engine is particularly popular in the country with 60% of local market share.
Regarding the rest of the rankings, the top spot back to Google and 114.73 billion requests (65.2% market share), followed by China’s Baidu with 14.5 billion access (8, 2% market share) and Yahoo on the third spot of the podium with 8.63 billion and 4.9% market share. Yandex has 2.8% and Microsoft 2.5%.
Yandex first entered the top 10 of online services at the end of 2007. It overtook Microsoft for the first time in November 2012, when it processed 4.62 billion search requests versus Microsoft’s 4.48 billion, leaving them both tied with roughly 2.5 percent share of the market. The Russian search engine’s lead widened further in December, giving it a 0.3 percent advantage.
However, Microsoft still attracted 268.6 million unique searchers in December, and Yandex just 74.4 million, which suggests that Yandex aficionados tend to use their search engine more intensively.
The growth of Yandex has been underpinned by the rapid growth of Russia’s Internet penetration. “It’s thanks to the Russian audience that the number of Yandex searches grew,” said Yandex spokesperson Tatiana Komarova.
Yandex is dominant in its local market with an estimated market share of 62% compared with Google’s 26%. It is strong in nearby territories including Kazakhstan, Belorussia and the Ukraine. Yandex also has a presence in Turkey where it launched in 2011. An English language version of the search engine has, however, failed to make much of an impact so far.
Search Engine Watch points out that comScore measures search activity from more than web location, making Microsoft’s results even more disappointing.
Microsoft sites, includes Bing (which processes 92 percent of all queries to Microsoft sites according to comScore), plus other Microsoft properties recognized as search sites by comScore, including MSN, Windows Live (i.e., Hotmail) and others. Yandex doesn’t sell software – all it has is Yandex search with some verticals (its creative e-tailers street prices search, real-estate search and others).
Now that is embarrassing. You would think with all of the money, might and power of Microsoft, they’d be higher in total search volume. So either Yandex is kicking some serious butt or Bing is slowing down.