Samsung attack RIM in its latest ad, just a few days before the release of BlackBerry 10. The new OS from Canadian manufacturer that will arrive on January 30 and seal the future of RIM. A low blow from Samsung?
The latest Samsung’s ad seems funny, but it highlights something that’s currently taking place in companies of all sizes and in all countries. As smartphones become the computing device people spend the most time interacting with, employees are going to want to pick something that they feel is helpful to make the work done. The “BYOD”, short of “bring your own device”, movement is strong, and it’s only going to become more important with time.
But the question is : Can Samsung attract companies users? We think so, because Samsung is also in the PC business, that means they can sign contracts with other companies to provide them with laptops, desktops, monitors, smartphones, tablets, and just about any other gadget an employee would need to get his or her work done.
Samsung is also taking security seriously with their SAFE hardware. SAFE stands for Security and Feature Enhancements.
Will other smartphone makers will do the same initiative? like, will Huawei, HTC, or even Google, copy Samsung’s SAFE initiative? We certainly hope so, because that just makes the market more competitive, which results in more innovation, and that’s something we can’t complain about.