Following the rather modest success of the Tegra platform in the smartphone and tablet segment, it seems NVIDIA is now gunning for a bigger share of the pie, so far dominated by the likes of Qualcomm and Mediatek.
According to Eldar Murtazin of Mobile-review.com, NVIDIA is planning on manufacturing smartphones and tablets of its own and will be selling them to companies to be rebranded and sold under their brand.
The plan is to manufacture reference designs for smartphones and tablets, the way they do it for their computer graphic cards (or Intel does for their phones). Then, instead of selling these designs under their own brand name, NVIDIA will license it to companies, who will then rebrand them and sell it in markets around the world. We already see this happening a lot in markets such as Russia and India, where several companies are selling what are essentially cheap, China-made devices under their own brand name.
What this will do is help increase the penetration of the Tegra platform, especially into the budget handset market, which undeniably forms the major portion of all the Android device sales.
This plan is expected to go into action by May-June this year, with both budget as well as premium tablets being released under various brand names that may or may not have the NVIDIA logo on them.
Google has been very successful with its Nexus devices, despite some pitfalls for the delivery of Nexus 4. It is therefore logical that the Mountain View company continues to build on this range. Upcoming devices are also highly expected to firm up and the first rumors are already surfacing the web. They concern the Nexus 5 and a new tablet named Nexus 7.7 .
It’s the Korean site Ruliweb throwing these rumors. Begin with the Nexus 5. According to the sources site, the device will be equipped with a 5-inch Full HD. It would also have an Nvidia Tegra 4 processor, 2 GB of RAM and a 13 megapixel rear camera with and a 3-megapixel front camera. In addition, the user has the choice between 8GB and 16GB of storage. And everything is runing on Android Key Lime Pie and still manufactured by LG.
On the slate side, Ruliweb indicates that it would have a 7.7 inch screen with a resolution of 1920X1200 pixels. Again, the Tegra 4 will be at the party and there an 8GB of storage at minimum. But the surprise is that the tablet will also be manufactured by LG.
Of course, all tese are rumors, so we suggest you to take all this with a pinch of salt, until we get a word from Google or LG to let us definitely discover these new devices.
It seems that someone with access to a Dalmore Tegra 4 evaluation board decided to see how it does on the GLBenchmark GPU benchmark for Android.
The results, if they turn out to be legitimate, show Nvidia’s latest mobile SoC offering as capable of some promising graphics performance, but ultimately falls short of taking the top spot away from Apple’s A6X chip.
According to the benchmark results, the display the board was attached to had a resolution of 1920 x 1128 pixels, with the Tegra 4 chip running at a clock speed of 1.8GHz on Android 4.2.1. For comparisons sake, the iPad 4 numbers can be found here.
Keep in mind that these numbers, even if they are actually a Tegra 4-running board, are not reflective of the overall performance you might get from an actual device running the Tegra 4 architecture, just its graphics prowess. With four Cortex-A15 CPU cores at hand, the Tegra 4 should be able to easily outdo its Apple-made competitor in terms processing power.
NVIDIA’s CEO Jen-Hsung Huang spokes at CES 2013 about the potential of the gaming industry, making it clear that the cloud was the next great place for that industry to go. With that, he revealed NVIDIA GRID. The beast you’re seeing in the images below works with 20 GRID servers per rack, 240 NVIDIA GPUs, working at 200TFLOPS, this equaling approximately 700 Xbox 360s.
This machine is what NVIDIA calls “revolutionary cloud-gaming architecture”, and they proved it with a television connected to an Ethernet cord alone. This television was an LG Smart TV connected to the cloud, allowing the user to render graphics completely in the cloud. This allows you, in the near future, to play full graphics games via the internet from anywhere.
Streaming gaming, with NVIDIA’s system shown this week, will be able to be as impressive visually and in-use as your console or PC connected at home. This was also revealed in an NVIDIA Tegra 3-packing ASUS Transformer Prime. This tablet works with an NVIDIA GRID app that connects to the cloud.
With this system, essentially any device, not just a smart TV or a PC, will be able to play full-feature, full-graphics games in the cloud. What we’ve seen here is being presented by NVIDIA as the next generation in gaming and, from what we’ve seen, truly appears to be prepared to change the way we play games from top to bottom.