Microsoft has released four new ads for Windows 8. The video ads are global and are going to be aired in 42 countries joined by printed ads, outdoor posters as well as their online counterparts to help boost user awareness and quick adoption of Microsoft’s latest computer OS.
The advertising agency responsible for the videos is Crispin, Porter and Bogusky and here’s what the agency’s Chief Creative Director Rob Reilly had to say about the ads.
We selected music from up and coming bands. We didn’t want to use overly popular songs because we wanted to bring the viewer on a journey of discovery, both through the storytelling and the music that accompanies these stories. Sometimes, as in “Express Yourself,” by Labrinth we found a new take on a classic old song, much like the reinvention of Windows.
Here they are :
Microsoft is getting ready to launch Windows 8 this Thursday, October 25. With the premiere just around the corner, Skype has finally announced its plans for the Metro UI/Modern UI/Touch UI or whatever Microsoft wants to call it app.
The new Skype is going to hit the Microsoft Store on October 26 and will come pre-installed on all upcoming (ARM and x86-based) Windows 8 devices.
The Skype app for Windows 8 will keep its rich functionality, but will come with a completely new design. It will be also well integrated with the People app and will always run in background without draining your battery. Of course you will be able to turn this feature off, if you prefer. With the new app you’ll also get a live tile on the new Start screen.
As far as I understood this new (Metro) app seems to be independent from the desktop one. Unless I’m wrong, you might have to install both versions if you want the full desktop experience.
Anyway, there are just four days until the Skype goes live, so we’ll know everything soon enough.
Source : Skype
Microsoft has now released an ad for Windows 8 that will air on national television, shortly followed by several others. It’s a teaser ad that quickly goes through some of the Windows 8 features, such as the new Modern UI, multi-touch functionality and the ability to run applications side by side. There is a whole lot of other stuff going on as well, with space shuttles launching, laptops exploding and kids breaking piñatas but it’s a Microsoft ad so it was bound to be a bit weird.
Still, this new advertising campaign seems quite good and will definitely make people more curious about Windows 8 and all the new devices that will be launching on October 26.
So we tells you, be sure to check us on October 26, we’ll be there to gives you all what it’s about.