Last night has took place the Grammy Awards 2013 in the United States. Just like the Superbowl, Grammy’s are the opportunity for advertisers to distribute their new spots, the audience is huge. Yesterday, it was Google and Microsoft who have benefited from show to unveil two new commercials.
It is Microsoft who opened the show with a dedicated advertising to Surface Pro freshly launched. The Ad uses the principle of the first, with a rhythmic choreography with clicks on the keyboard shelf. Classic advertising, which shows no feature of the machine. You can check it by yourself after the break.
While Google has benefited in the evening to spread its advertising on the Nexus 4. Here is Google Now which is highlighted. It highlights the features of Google Now, you can find all the information you need in an instant.
And here’s the Google Now ad :