Angela Ahrendts officially taken the reins and starts role as Apple’s new Senior VP of Retail and Online Stores

 

 

Angela Ahrendts has officially taken the reins of Apple’s new Senior Vice President of Retail and Online Stores. Ahrendts’s last day as the CEO of Burberry was yesterday, and Apple’s website has been updated to reflect Ahrendts beginning her work at Apple today. Her biography, which can be found on Apple’s executive leadership website, explains her role at Apple.

Last week, Tim Cook announced that Ahrendts would “join the Apple team” this week, but the Apple CEO did not specify an exact start date. We understand that Ahrendts is already planning a presentation to retail staff regarding her plans for Apple retail.

Apple announced Ahrendts appointment last fall, and Tim Cook told Apple employees via an internal memo that Ahrendts is the “best person in the world for this role.” Her role is unique in that this is the first time that Apple will have a Senior Vice President covering both retail and online stores.

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